Maxime Alart CEO of CAPMAD (Italie), Frédérique Fetiveau, CEO of Fetiveau RP et Alain Caradeuc CEO of Valeurs d’Excellence
On December 1st 2025, the Valeurs d’Excellence club had the pleasure of visiting the EMBLEM showroom, managed by Martin Pietri. It brings together the houses of Taillardat, Craman Lagarde, Émaux de Longwy, and Vernaz et Filles — all custodians of the rare and precious expertise inherent to luxury furniture and high-end decoration.
This meeting was an opportunity to highlight the “three-handed score” between Valeurs d’Excellence, guarantor of the link between know-how and the artist’s perspective; EMBLEM, the showcase and developer of these talents; and PILATEX, the club’s newest member, an essential player through its CSR specificity and its commitment to supporting its craftswomen and the expertise of major houses.
Maxime Alart was able to exchange with other leaders from the houses present, representing diverse sectors such as fashion, leather goods, perfumes, jewelry, and luxury hotel equipment. These discussions confirmed the relevance of the decision to join the club: sharing experiences, cross-fertilization, and the defense of common values such as attractiveness, transmission, the importance of CSR, and access to new technologies.
More than ever, fine craftsmanship and excellence stand as the foundation of the luxury sector’s success and contribute exceptionally to the dynamism of the French economy. It is in this spirit that PILATEX joins this exclusive club, sharing its fundamentals and ambitions to promote French know-how.
